Soil Floral Shop

The Challenge


How does a floral shop appeal to the younger generation?


Soil is a floral shop located in Shoreditch, London. They offer the London public both botanicals and music. Soil creates floral constructions for all people and all occasions. Soil is not just any local flower shop. Downstairs, they host live music shows featuring up-and-coming musicians and DJs in ‘the shed’.









Mark
Maggie Witherow
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